Majora Carter


Majora Carter founded Sustainable South Bronx in 2001 — when very few people were even talking about "sustainability," and even fewer in places like the South Bronx. By 2003, she coined the term "Green the Ghetto" as she pioneered one of the nation's first urban green-collar job training and placement systems. Her organization spearheaded new policies and legislation that fueled demand for those jobs, improved the lives of New Yorkers, and served as a model for the nation.

Majora's 2006 TEDtalk was one of the first six presentations to launch that groundbreaking website. Since 2008, her consulting company has been exporting climate adaptation, urban micro-agribusiness, and leadership development strategies for business, state and local governments, federal agencies, foundations, universities, and economically underperforming communities.

She is probably the only person to receive an award from John Podesta's Center for American Progress, and a Liberty Medal for Lifetime Achievement from Rupert Murdoch's New York Post. Fast Company magazine listed her as one of the 100 Most Creative People in Business; The New York Times described her as "The Green Power Broker"; and the Ashoka Foundation's recently dubbed Majora "The Prophet of Local." Majora is the host of the public radio series The Promised Land, and has earned a long list of awards and honorary degrees, including a MacArthur "genius" fellowship.

"My promised land is filled with people who are of all colors, of all classes, who are in complete understanding that they have something important to contribute to the world. If everybody felt that way, this would be a world filled with giving and love and strength and power, because we knew that we had it in abundance to give."

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